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Showing posts from February, 2023

Why do we need packaging and Labelling?

 It is very important to have a good packaging for marketing purposes, since it is used to identify products. The labels enhance the image of the product for the purpose of promoting the product, whereas the labels are used to package the product. Similarly, in marketing, a sticker on an inedible product can be used to convey information about the ingredients. It is also important to point out that the purpose of labeling and packaging is to exaggerate the product. Marketing professionals need to capture visitors' attention so that they will purchase the product. In order to improve the visual appeal of a product, the labeling and packaging should have the ability to beautify it. The packaging and labeling of the products directly impact sales and profits as they provide detailed information about their price, quality, quantity, use, ingredients, and features. By creating a recall value, they also display the brand logo and message so that the customer can identify the product e